Movies
Star Pravah sets Guinness World Record for ‘Ved’ world TV premiere
Mumbai: Star Pravah, Maharashtra’s leading channel has accomplished a remarkable feat as a run-up to the world television premiere of Ved. This event marks a significant milestone as the channel achieved a new Guinness World Records for using over 1446 umbrellas to form a heart shape. The creation of this heart-shaped symbol epitomises the beautiful love story depicted in ‘Ved’, with the umbrellas representing an iconic scene from the movie. This achievement stands as a historical first for both a Marathi movie and a Marathi television channel.
Scheduled for 20 August 2023, Star Pravah is poised to unveil the most significant love story of the year. In celebration of this premiere, Star Pravah orchestrated a Guinness World Records event in the presence of the movie’s director and actor, Riteish Deshmukh. The film not only marks Riteish Deshmukh’s directorial debut but also Genelia D’Souza’s inaugural appearance in a Marathi film. Their captivating love story and undeniable chemistry have enchanted the entire state of Maharashtra, resulting in a blockbuster success at the box office.
“The movie Ved was a super hit amongst viewers and witnessed great success at the Box Office when it was released in theatres. Star Pravah is excited to bring viewers this Marathi blockbuster as a part of our continued commitment to providing high-quality content that appeals to the whole of Maharashtra. We at Star Pravah, are proud to have created a Guinness World Record for the first time for a Marathi movie,” said a Star Pravah spokesperson.
“Star Pravah has achieved a commendable feat by achieving a Guinness World Record for the world television premiere of Ved. This is a very proud moment for entire Maharashtra and first time ever for Marathi movie industry. Genelia & I are extremely grateful to Star Pravah for giving us such a precious moment” said Riteish Deshmukh.
There is immense excitement amongst advertisers for the upcoming premiere too. Star Pravah has already on boarded a number of advertisers which include Philips, Wipro Consumer, Acko Insurance and Loreal.
“Philips Domestic Appliances is really excited about its collaboration with Ved. It’s a perfect opportunity for us to expand our reach given Star Pravah’s popularity,” said a Philips spokesperson.
The channel has cultivated a deep connection with millions of its viewers across Maharashtra. Deep rooted in Marathi culture, the channel’s diverse programming has garnered immense popularity within the state. Its compelling narratives and relatable characters have solidified the channel’s position as a consistent leader for the past three years.
Prepare to immerse yourself in the whirlwind of love with ‘Ved’, airing exclusively on Sunday, 20 August, at 7 PM on Star Pravah. Subsequently, the movie will have its Hindi premiere on Star Gold on 27 August at 8 PM.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
