GECs
Star Plus to pull two recent fiction shows off air
MUMBAI: Star Plus is all set to launch a new line up of shows. The channel is set to launch its new show Humko Tumse Ho Gaya Hai Pyaar Kya Karein which will replace Rashmi Sharma Telefilms’ Silsila Pyar Kya at the 8.30 pm time slot.
Silsila Pyaar Ka was launched on 4 January. The show will go on air on 6 June from Monday- Friday. According to the sources, it failed to generate good ratings for the channel and that that is the reason the show has been pulled off air
Broadcast Audience Research Council (BARC) data indicates that Silsila Pyaar Ka garnered 3646 Impression’ 000s in week 16, whereas in week 17 the ratings went down and the show scored 3535 Impressions ‘000s. In week 18 and 19, the show witnessed even more drop in ratings with 2901 Impressions ’000s and 2957 Impressions ‘000s respectively.
Humko Tumse Ho Gaya Hai Pyaar Kya is set in Delhi. It tells the story of two unconventional families with their distinct Delhi flavours. Anokhi belongs to the lower middle class Mehra family while the male lead Tushar belongs to the affluent Mallik family. The show features an ensemble cast with veteran actors Sudhir Pandey and Abha Parmar in key roles. It has been produced by Suzana Ghai of Panorama Productions.
Another show that is going off air is Dahleez which was launched on 14 March at the 10.30 pm time band. The show was co- produced by Colosceum Media and producer Farhan Salaruddin’s Fortune Productions.
A source close to the development informed that the new show Ishabaaz will replace Dahleez at 10.30 pm time slot.
Produced by 4 Lions Films, the show is about three brothers and the lives of different characters.
Though the concept and the content of the show was appreciated by the masses., Dahleez received sustainable ratings. In week 16, the show recorded 1725 Impressions ‘000s while in week 17, it witnessed a slight hike in ratings with 1797 Impressions ‘000s but in week 18 and 19, the ratings has been dropped and it bagged 1572 Impressions ‘000s and 1396 Impressions ‘000s respectively
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
