GECs
Star Plus’ Spanish baby ‘Dekho magar pyaar se’ starts well
MUMBAI: The ratings are in for the first of the new 8 ‘o clock shows off the blocks — Star Plus’ Spanish infant Dekho magar pyaar se — and it has been a good opening week’s performance.
The show opened in the 40th spot in the CS 4+ ratings for the week 25/07/04 to 31/07/04 (31st week) according to Tam data.
Looking at the key Hindi speaking markets (TG CS 4+) DMPS , which debuted on 26 July, recorded an average 3.7 TVR for its 8-8:30 time slot.
Flashing back to the previous three weeks in the same time slot; the average TVR recorded had been showing a steady decline — 3.9, 3.4, and 3 respectively (for week 28 to 30). What this clearly shows is that DMPS has bucked the slide.
Commenting on the same, Star India’s senior vice-president content and communications Deepak Segal remarks, “I am very happy with the initial response, I hope it gets better. Although let’s see what happens next week. There will be some fragmentation (the ratings for Sony’s new shows in the same time slot come in then) of course but I am sure we will hold out.”
In terms of how strong a property this would make, Starcom account manager Shankar Rajgopal points out, “Sponsorship would be great on Dekho.. as a lot of promotions have gone into marketing this show. Although, when it comes to buying FCT, it is a different ball game, where one would need to scrutinise ratings and rates. Also, it’s a bit too soon to ascertain if this is a good property to buy FCT on, considering the fact that the competition’s heavily promoted show’s ratings will be unveiled next week.”
And therein lies the real test. The next few weeks should be worth watching for the 8 – 9 pm band. With Sony’s Hum 2 hain na pitted against DMPS as well as Ayushmaan stacking up against a real biggie in Kasauti Zindagii Kay, it’s a straight face-off.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
