GECs
Star Plus garners 15 million calls for ‘KBC2’
MUMBAI: Star Plus registered a historic number of 15 million calls within 10 days from viewers seeking to enter Kaun Banega Crorepati 2 (KBC 2).
Hosted by Amitabh Bachchan, KBC 2 on Star Plus will re-commence on 5 August with the grand prize doubling from Rs 10 million to Rs 20 million.
In partnership with the two leading telecom players in India, BSNL / MTNL and Airtel, Star Plus opened telephone lines since 6 June for potential participants to answer entry questions flashed on the channel at 9 pm every night. The 15 million calls were generated across the country with 23 per cent coming from the metros and the rest from small towns and cities.
Star India COO Sameer Nair said, “The number of calls have surpassed our expectations. Fifteen million calls in the first 10 days when the KBC 2 fever has just started is remarkable. What gives us immense satisfaction is that the small towns and metros have responded with equal enthusiasm.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
