GECs
Star One’s ‘Idea Ek Se Badhkar Ek’ to premiere on 30 December
MUMBAI: After announcing the launch of Antakshri, Star One now is all set to launch Idea Ek Se Badhkar Ek a countdown show premiering on 30 December at 8 pm and would be hosted by Manoj Bohra and Tina Parakh.
The countdown show includes categories ranging from Top 10 Action Heroes, Top 10 Love Triangles to Top 10 Sizzling Singles amongst many others.
Star India president advertising sales and distribution Paritosh Joshi said, “Idea Ek Se Badhkar Ek is a unique advertising funded programme and is all set to add excitement to Saturday night viewing on Star One. With young hosts, Tina and Manoj, there will be a great amount of interactivity in every episode and viewers will get to win prizes as well. We are thrilled to be associated with a young brand like Idea and hope to reach out to our audiences.”
IDEA CMO Pradeep Shrivastava said, “We are delighted to be associated with a youth and extremely entertaining Hindi channel like Star One. At Idea, we have always looked at opportunities to connect with our consumers, one-on-one. Our products target the youth and synergises with Star One as it is the fastest growing channel today. We look forward to reaching out to our young consumers with this new show with a twist.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
