GECs
Star One to introduce new formats in ‘Antakshari-The great challenge’
MUMBAI: After creating programming in genres from reality to dance and comedy to drama, Star One beginning February 2007 will launch Antakshari – The Great Challenge.
This is being produced by Gajendrra Siingh of Zee TV’s Sa Re Ga Ma Pa fame. Antakshari – The Great Challenge will see new inclusions to the format. Apart from just the competition there would be hint of reality with Star One airing the auditions too. Annu Kapur who has an old connection with Antakshri will host this musical show.
Star Entertainment India CEO Sameer Nair said, “Siingh as we all know is the mastermind behind popularising music based talent competitions and we are very excited to host his home production’s debut venture – Antakshari-The Great Challenge on Star One. The show, with an innovative and exciting format, captures the passion that Indian audiences have for music. It also is in synch with the channel’s promise to consistently deliver indigenous content and complete entertainment for the audiences.”
Commenting on the association Gajendrra Siingh said, “I have always looked at opportunities to connect with viewers and this show synergizes with Star One’s commitment of delivering entertaining and unique content. We have added new elements to the show which I am sure will be appreciated by the viewers.”
Host Annu Kapur added, “This unit is family to me, I take this opportunity to congratulate Gajendrra and I wish him all the best. I am extremely delighted that he asked me to host the show. I can’t wait to get back on the floors and hear him say action.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
