GECs
Star Network and MSN’s television offering ‘What’s On Star’ soars high
MUMBAI: Star Network and MSN recently collaborated to introduce a new offering for television fans online – What’s On Star. The offering gives netizens access into exclusive content, picture, videos, previews on Star Plus, Life Ok, and Star Sports through msn.com.
Star Plus, India’s leading Hindi general entertainment channel was the first to be introduced on ‘What’s On Star’, hosted on the MSN platform, to be soon followed by Star Sports and Life OK. In a span of just three months, the offerings have witnessed a huge number of 3.9 million views while the videos have been watched over 700,000 times. Amongst the popular downloads for Star Plus were Mahabharat, Master Chef Junior and Saraswatichandra. For Life Ok, Devon Ke Dev Mahadev took the lead with five out of 10 most views.
Talking about the association, Star Plus Sr VP marketing Nikhil Madhok said, “Our partnership with MSN has worked towards satiating the need of audiences to access Star Plus’s popular content at their own convenience, for viewers, who want to engage more deeply with the content, there is also some behind the scenes footage not seen on TV. This further strengthens their engagement with our shows and creates a virtual loop. The large fan following of the channel is pretty evident with the enthusiasm with which people have been viewing the content.”
“Our partnership with the Star Network brings a holistic experience for digitally connected consumers who want to watch their favourite TV programs at home, at work or on the move. Viewing of content online provides freedom and engages consumers consistently across devices and destinations on their terms. On the MSN platform, the Star Network content provides original video and high-performance solutions through a consistent strategy for connected platforms,” said Microsoft Corporation India, Head – MSN Sanjay Trehan.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
