GECs
Star makes a Josh ful exhortation to viewers
MUMBAI: Sony’s Sambhav Asambhav’s launch episode may have suffered due to the Hinduja group MSO IncableNet switching off the Sony bouquet in several parts of Mumbai, but Star is obviously not taking chances.
Star Plus’ summer attraction Josh premieres tonight at 9.30 pm with a two hour special launch episode and the channel’s promo campaign is making sure viewers know what they will miss if they don’t plague their cable op for the channel by this evening. A bold line under the ads placed strategically in Mumbai’s leading dailies exhorts viewers to ‘demand to see Star Plus from the cable ops belonging to IncableNet’. ‘You pay the cable operators, they do not pay us’, the ad clearly hits out at the MSO.
Star is clearly using the Josh launch opportunity to hit out at Incable and stress the fact that it is non payment of dues that has caused the disruption of transmission. Whether viewers are equally fired by curiosity for Josh and moved by Star’s reasoning of course remains to be seen.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
