GECs
Star juggernaut rolls on; claims clean sweep of Top 20
MUMBAI:”Mr Boombastic! Simply Fantastic!” That could well be the song
New teen romance Kyun Hota Hai Pyaar.
that the guys at Star Plus are playing after what it says has been a record breaking week for the channel.
And these numbers have been achieved at a time when both Sony Entertainment Television and the Zee Network have brought in some high profile programming – the Madhuri marriage show Kahi Na Kahi Koi Hai on SET and motormouth Shekhar Suman’s new talk show on Zee TV Simply Shekhar. Neither have been able to make inroads into the Star show.
Kismey Kitna Hai Dam hits the high notes.
Quoting market research agency AC Nielsen’s TAM ratings covering cable and satellite homes in the nine main cities for the week 28 July to 3 August:
Star Plus made a clean sweep of the Top 20 and 43 of its shows were in the Top 50.
Its 24-hour channel shares touched an all time high of 15.
Its all week prime time shares (8 pm – 11:30 pm) touched an all time high of 26. Delhi recorded 45, Kanpur 46 and Kolkata 22.
Even in the 9 pm to 10 pm band where Sony’s Balaji soaps Kkusum and
Sssshhh…koi…hai makes its mark.
Kutumb had made such an impression, the channel reasserted itself and is now claiming an 86-week high share of 25.44. Explaining the channel’s strategy for this crucial slot after it was vacated by Kaun Banega Crorepati, Tarun Katial, V-P programming Star Plus, said the idea was to give variety in this band and that was why different genres were allotted for different days. And since all the shows were developed as weeklies, one hour was seen as just right for the shows, he added.
Among the shows that the channel says hit all-time highs in the week were –
* The celebrity karaoke show hosted by Sonu Nigam Kismey Kitna Hai Dam had a TVR of 10.71.
* Kasauti Zindagi Kay had a weekly average TVR of 9.3.
* Sssshhh…koi…hai registered an 8.92 TVR.
* Avinash IPS managed a 4.84 TVR.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
