GECs
Star Bharat rolls out 360-degree marketing campaign for ‘Swayamvar – Mika Di Vohti’
Mumbai: Hindi general entertainment channel (GEC) Star Bharat has rolled out a 360-degree marketing campaign for its new show ‘Swayamvar – Mika Di Vohti’. The show premiered on 19 June 2022 at 8 pm starring one of the most eligible bachelors of the country Mika Singh along with 12 contestants competing to win his heart. The show is hosted by India’s singing sensation Shaan.
Further strengthening the overall campaign, a robust promotional outreach has also been rolled out across platforms like TV, print, outdoor, DTH, radio, digital and social media. The overall objective of the campaign is to optimise the show’s reach and create excitement amongst the audiences.
Speaking about the campaign, the channel’s spokesperson said, “At Star Bharat, our focus is to ensure our viewers are entertained and deeply engaged. We are excited to add new ideas into our campaigns, and create innovations which are genuinely engaging and fascinating for our viewers. In India, weddings are full of festivities and fun and we have mounted our campaign to bring alive the joy and excitement of a typical Indian wedding for our viewers. We are confident that this interactive and engaging approach will help the show reach a larger audience.”
‘Swayamvar – Mika Di Vohti’ is a celebration of Mika Singh’s hunt for his life partner. Keeping that in mind, the channel initiated multiple engaging activities across markets. ‘Mika Di Baraat’ – a special on-ground experiential activation was launched and is being carried across 64 constituencies in Delhi, five towns in Uttar Pradesh & 15 towns in Punjab. Elements like virtual reality (VR), a selfie with Mika zone have been added to enhance the experience, allowing the viewers to engage with Mika and Shaan and ultimately be a part of the show.
Brace yourselves for an exhilarating dose of entertainment with ‘Swayamvar – Mika Di Vohti’ every Monday to Friday at 8 pm only on Star Bharat!
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
