GECs
Star Bharat refreshes its brand identity with new logo and slogan ’Dil Deke Dekho Zara’
Mumbai: Star Bharat unveiled a refreshed brand identity, with the tagline – ‘Dil Deke Dekho Zara’ to reflect the channel’s evolution. The channel also developed a new anthem that brings alive the new brand proposition. The new brand identity represents the emotion of following one’s heart, and aims to encourage viewers to fall in love and express themselves.
The channel also announced the launch of two new shows: Na Umra Ki Seema Ho, a unique love story of pure love that transcends all boundaries of age and social background and Ajooni, a beautiful love story between two drastically opposite people and their journey of falling in love.
These two compelling stories will strike a chord with the audience and examine the evolution of romantic relationships in modern-day India, from rural to major cities.
The new line-up of content will cater to every part of India and feature shows that will reinforce the brand promise.
The channel welcomes this change by positioning it as a one-stop destination for content themed around romance. The refreshed identity will reflect in its programming bringing to light stories of love and romance keeping universal relationships at the forefront.
The channel spokesperson said, “Star Bharat is at a juncture where it needs to reinvent and bring forth refreshed look and feel combined with renewed programming. Romance is a universal language and cuts across age, gender, culture and we are happy to progress in this space. We intend to make television viewing a cohesive experience for our viewers. With the new brand promise we will continue to offer compelling content and create characters and formats that resonate with the masses.”
Star Bharat’s programming celebrates the many facets of growing India, and the channel’s revamp is a celebration of love and connection. Reflecting the new thought, the programming is built from existing shows like Radha Krishn, Gud Se Meetha Ishq, Woh Toh Hai Albelaa to the recently launched Swayamvar Mika Di Vohti, Channa Mereya and Bohot Pyar Karte Hai, all of which emphasise on love and romance.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
