GECs
Star appoints Sanjeev Sethi new business development head
MUMBAI: Star India has appointed Reliance Infocomm’s Sanjeev Sethi as its new business development head. Sethi will be joining Star in the capacity of senior vice-president business development and will be reporting to president corporate affairs Nitin Atroley.
Sethi’s appointment fills a vacancy left after Kaushal Dalal, who was earlier EVP business development and international business, was moved into a new role as EVP strategy ad sales. Dalal, who was earlier reporting to Atroley, now reports to Star India COO Sameer Nair.
Sethi’s appointment has been confirmed to Indiantelevision.com by reliable industry sources. Although Sethi’s joining date is still not clear, indications are that he would join Star by mid-June. When asked for his comments on the reported developments, Atroley, however, remained noncommittal.
According to the information available with indiantelevision.com, Sethi was handling projects relating to the NRI market at Reliance Infocomm.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
