GECs
Sri Adhikari Brothers launches youth channel Dhamaal Gujarat
MUMBAI: Sri Adhikari Brothers (SAB) has launched a new youth channel called Dhamaal Gujarat.
Dhamaal Gujarat will offer a unique platform with a combination of music, interaction, vibrancy and the hyper local nature of radio on TV.
Sri Adhikari Brother Television Network group CEO Manav Dhanda says, “The motive of Dhamaal Gujarat is to cater to the untapped youth market. The 15 to 40 age segment (youth) account to almost 50 per cent of Gujarat population, which is a huge number. One noticeable fact is that Youth & Music alone accounts for almost 60 per cent of youth TV viewership. Hence the channel is expected to be a hit among the youth and a perfect platform for advertisers to reach to their target audience.”
Besides having terrestrial presence, the group also plans to offer digital presence of Dhamaal Gujarat, providing content that can be consumed online. Also keeping up with the digital age, the channel will have a focused approach on social media.
The channel has two flagship shows, one of which will be a radio show with Radio City, 91.1 FM’s RJ Aseem and RJ Aarti, while the other will carry a light hearted comedy theme with the superstar of Gujarat – Siddharth Randeria – the Gujjubhai – The Great fame.
Sri Adhikari Brothers Group has an extensive marketing plan for Dhamaal Gujarat comprising print and outdoor promotions covering major cities & towns of Gujarat and associations with college festivals.
Radio City CEO Abraham Thomas adds, “Western India contributes maximum to TV viewership and Radio City reaches to 2.14 crore listeners in this zone. We are happy to associate with Dhamaal Gujarat and wish them the very best on their initiative of being the first and only youth channel in the state. As official radio partners, we aspire to engage the audience and add value to the Sri Adhikari Brothers endeavour.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
