GECs
Sri Adhikari Brothers launches Hindi GEC ‘Dillagi’ for LC1 markets
MUMBAI: Focusing on the recently announced growth strategy of launching new channels over the next 12 months, Shri Adhikari Brothers (SAB) has launched its fifth channel ‘Dillagi’ on 23 February, 2015.
SAB head Manav Dhanda said, “The channel will be available on Free Dish, Dish TV and will be well penetrated with other MSO’s in LC1 towns and villages across India. Seven out of every ten Indians live in towns and villages. Asli India lives these LC1 & Villages. Now be it a place Mandvi, a small town in Gujarat , or Auriya in UP to Sironj in MP, they all will have their own channel ‘DILLAGI. A channel that truly stands by its tagline – Channel Asli India ka.”
The USP of ‘Dillagi’ is its daily programming, which is dedicated to Asli Indians, Asli viewer’s tastes with a mix of variety of shows & movies that keeps viewers glued to their TV screen.
“The programming which is targeted towards wholesome entertainment for the entire family will touch a cord with the audience in LC1 markets. We can say that – Full on entertainment is on when ‘Dillagi’ is on. A channel which the entire family can enjoy together,” he added.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
