Applications
Spuul.com to stream movies on its Facebook app
MUMBAI: Spuul.com, the online streaming service for Indian movies and TV Shows, has launched an app to stream full-length movies in Facebook.
Users worldwide can now watch Indian movies and shows with Spuul’s Facebook app, while continuing to chat with friends, check their newsfeeds and read notifications. The free app is available in the Facebook App Centre.
The app lets users watch any Spuul movie and show, without leaving the Facebook environment. The newly designed search box makes finding movies fast and easy. Users have the option to share what they’re watching with friends. The app also offers more payment alternatives to subscribe to Spuul’s premium movies.
Spuul co-founder S Mohan said, “Facebook is a world in itself with users watching and sharing a great deal of video content. Over 70 percent of our current users are keen Facebook users. This makes it a natural fit for us.” He continued, “We wanted the viewing experience to be native to this environment. Thus, users can watch movies while continuing to connect with friends and sharing content. The app also gives users several payment options to choose from, making subscription to Spuul premium even more convenient.”
Signing up for Spuul with the app gives a user unlimited, instant access to all free movies & TV shows. To watch premium movies, a user must sign up for a premium account.
Signing up for a subscription-based premium account is available within the Facebook app at Spuul.com and within the iOS mobile app. The Facebook app offers many payment options to choose from, depending on your country of residence.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
