eNews
Spotlight studio on Times Internet to offer digital content solutions for brands
MUMBAI: Spotlight, which offers digital content solutions for brands has been launched by Times Internet to help all content studios, providing marketers with content strategy, development and marketing solutions for their brands.
Created with a vision to be an end-to-end solution provider for marketers, this platform gives them a chance to own a full scale content hub with Times Internet. The platform enables to create branded content not only in English but in nine other Indian regional languages across 150 million users.
Neha Gupta has joined them as Spotlight head and she will work with marketers to create compelling branded content that meets the company’s goals.
Speaking on the launch, Gupta said: “I’m extremely excited to be a part of creating Spotlight. This content studio will create new, best in class branded content. Along with Times Internet’s unique reach and scale, it will provide a strong differentiator to brands and will help them increase their digital presence by showcasing their branded content. We will partner with brands to create stories, info graphics, galleries, videos and new exciting native content solutions in English and multiple regional languages.”
Spotlight has been created to know both brands and their audiences and will provide marketers with detailed report and insights.
The platform aims to be a partner for brands from strategic recommendations to reviewing and editing existing content of brands and creating new branded content. It not only benefits brands to create great content but also populate it across the Times Internet Network that caters to 150 million users every month across genres and languages. It also gives marketers access to the largest editorial talent pool in the India, people who are experts in multiple genres to create and curate their content.
Creations through this platform will give brands a chance to let their audience discover content in-stream in similar format like the Times Internet sites as well as third party publishers online.
Times Internet Chief Revenue Officer Gulshan Verma said, “We are ushering in an era where everything around us is content. With some of the best minds in the business across genres and languages with us, this was the right time to create a studio that unites all our capabilities. For marketers, Spotlight is India’s first all-encompassing content studio, and will not only develop branded content, but will also give access to India’s largest digital network, Times Internet and beyond.”
Marketers can visit www.spotlight.timesinternet.in for further details.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
