Spotify is India’s biggest brand mover: YouGov report Nov’ 22

Mumbai: YouGov’s ‘Biggest Brand Movers’ highlight the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics. These rankings identify the brands that have logged the greatest number of improvements across 13 metrics each month — ranging from aided brand awareness and corporate reputation to purchase consideration and customer satisfaction.

The data is taken from YouGov BrandIndex, a syndicated brand tracker that continuously collects data on thousands of brands around the globe every day.

Spotify is the biggest brand mover in India for November. The music streaming service provider marked improvements in 11 YouGov BrandIndex metrics out of the 13 that were considered. Qatar Airways, Kia Motors, Malabar Gold & Diamonds, and Jio Cinema are the next four brands with positive movement in their consumer perception across most brand metrics.