News Broadcasting
Sports TV forum sees China as an important global growth market for sports TV services
MUMBAI: At an event hosted by the State Administration for Radio Film and Television (SARFT) and organised by the Cable and Satellite Broadcasting Association of Asia (CASBAA) with media partner CCTV-5, the sports network of Chinese state broadcaster CCTV, China emerged as an important global growth market for sports TV services.
The August 24th international industry summit was held in Beijing with an audience of more than 400 international and China-based sports broadcasting executives was dominated by discussion of the potential for the Asian sports TV market and the 2008 Beijing Olympics, informs an official release.
With speakers from World Cup soccer organisers Fifa, the UK’s FA Premier League, ESPN Star Sports, Total Sports Asia and the International Olympic Committee, the conference was keynoted by Dave Gordon, the head of major events at BBC Sport, following an introduction to CCTV’s plans for 2008 by network vice president Sun Yu Sheng.
“Our biggest advantage is that we have between 300 to 400 million TV sets and one billion viewers in China,” said Sheng. “Meanwhile, I can assure you that China will have five dedicated Olympic TV channels as well as a channel for High Definition TV for 2008, allowing us to screen some 3,800 hours of Olympic programming.”
Touching on an assurance repeated throughout the conference, Alex Gilady, a member of the International Olympics Committee and the Vice President of NBC Sports, noted that “Sports remains the premium content that viewers have proven they are willing to pay for. In 25 years time, we are not sure whether commercial free-to-air programming will still exist. But we do know that pay-TV (and premium sports TV) will still be around.”
The value of the television rights that underpin the global sports market was highlighted by Phil Lines, the head of International broadcasting and media operations FA Premier League, “In 2003, our total revenue from overseas broadcast rights went up from just over 170 million pounds to more than 300 million pounds for three years. We sell the rights to 25 countries in Asia providing 31 per cent of our total worldwide audience. Given that we are nearly always shown on pay TV channels in Asia this is a remarkable feat.”
In the run up to the Olympics in 2008 Beijing Olympic Broadcasting COO Ma Guo Li said, “We are in a very important time right now. But the true outcome of the Beijing Olympics won’t be felt until long afterwards. Then we will see what we have achieved and how it will change China’s sports TV industry forever.”
At the conclusion of the conference, Marcel Fenez, the chairman of CASBAA, thanked co-organisers CCTV-5 and CITV, as well as the official Host, SARFT. “This event, the second in a series as we run-up to the Beijing Olympics, has demonstrated once again the strength of China’s sports TV industry, as well as its regional importance,” he said.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
