Hindi
SPE appoints Shony Panjikaran & Lada Guruden Singh to lead distribution and production biz in India
Mumbai: Sony Pictures Entertainment (SPE) appoints Shony Panjikaran and Lada Guruden Singh to take over the reins of its distribution and production business in India.
Lada Guruden Singh has been named general manager and head of Sony Pictures International Productions (SPIP), India. He will be overseeing SPIP India’s local film development and production slate as well as its expansion in regional cinema. Lada will report to SPIP co-heads Michael Rifkin and Shebnem Askin.
Shony Panjikaran has been named general manager and head of Sony Pictures Releasing International, India. He will manage Sony Pictures’ theatrical releasing business across the Hollywood and local cinematic slate in India, including all distribution, sales, and marketing efforts. Shony will report to Sony Pictures Entertainment senior vice president distribution Asia Adam Herr.
In addition to its impressive Hollywood line-up of upcoming feature films, Sony Pictures is further committing to investment in Indian theatrical projects, and it has expanded its footprint in regional cinema including Telugu, Tamil, and Malayalam projects.
Shony Panjikaran said, “Sony Pictures is a global force that creates imaginative and engaging content for audiences across the world. It is an absolute privilege to oversee SPE’s theatrical business in India and bring an incredible slate of Hollywood and Indian cinema to Indian audiences. For both Lada and I, it will be hugely rewarding to lead Sony Pictures Entertainment, India into a new era. Today, the film market in India is virtually borderless, and I am looking forward to pioneering new initiatives and partnerships in this dynamic distribution space and to satisfy the demand for brilliant global and local stories in India.”
Lada Guruden Singh said, “As India leads the world in entertainment, creating content in volume and quality that ranks right at the top, we are excited to give it our all to become one of the top players in the country. From tentpole hits to clutter break-through content, from stories unfolding at the margins to the celebration of Indian mythology; we want to push the boundaries and synergies with leading talent as well as with fresh new voices. Shony and I are committed to making this dream come true, breaking all language barriers, and turning Sony Pictures Entertainment, India into the most sought-after creative studio in India!”
Lada has been with Sony Pictures group since 2014 in multiple capacities across public relations, marketing, and creative development. He has worked on titles like “Piku”, “PadMan”, “102 Not Out”, “Looop Lapeta” and has led the studio’s expansion in Malayalam and Telugu with “9” and the recent blockbuster “Major”. India’s youngest biographer at the age of 22, Lada is a published author and a poet with three books to his credit. He is a former journalist and has worked with India Today as an anchor. He has also worked at Fox Star Studios and Disney India previously. Most recently, Lada has been instrumental in snagging the rights to “Shaktimaan”, a superhero trilogy currently in the works at SPIP.
Shony Panjikaran has spearheaded Sony Pictures Entertainment India’s marketing initiatives over the past four years helping to launch enormously successful releases including “Spider-Man: No Way Home”, “Spiderman: Far From Home”, “Jumanji-The Next Level”, “Venom” and “Major”. Prior to this tenure at Sony Pictures, Panjikaran spent ten years at Fox Star Studios where he led their marketing efforts in a variety of roles; his work included films such as “Avatar”, “Life of Pi”, “Deadpool”, “Sanju”, “Baaghi 2”, Atlee’s “Raja Rani” amongst others.
“Lada and Shony’s elevations underscore the film studio’s commitment to continue creating theatre-worthy tentpole films in India with a slew of big-ticket announcements set to come out in the coming weeks, as well as building on the track record of success with beloved Hollywood movies,” said the company statement.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
