News Broadcasting
Sourav Ganguly to host special Indo-Pak series on Aaj Tak
MUMBAI: As a precursor to the India – Pakistan cricket series, Aaj Tak has roped in Indian cricket team captain Sourav Ganguly for a five-episode series titled Sourav ka Sixer.
The five episode series of 30 minutes each will be aired on Saturdays at 8:30 pm from 29 January onwards. The theme of the series will be the Indo-Pak cricket series, and the programme would have Ganguly as the Aaj Tak expert who will shed light on the ‘rivalry’, the psyche of the players during the matches, the various on-ground and off-ground issues that will have a bearing on the game and the future of cricket between the two countries based on his experience.
The show has been conceptualised as a studio show comprising an Aaj Tak anchor, Ganguly and inputs from cricketing experts in the midst of an involved audience. It will not only showcase the cricketing legacy between the two countries, but also provide insight into the cricketing relationship between the two nations. Ganguly would also reflect upon the pressures and attitudes that affect a player’s performance on the field and the team’s strategy for the forthcoming series.
This series will cover various aspects of the Indo-Pak cricket. Episode one will focus on what makes the cricket matches between the two countries so special – the traditional rivalry between the countries gets transferred to the cricket field. Episode two, on the other hand will look at the re-emergence of the Indian team from the shadows to take on the indomitable Pakistan team with special reference to the 2004 series in Pakistan. Episode three titled ‘Indo-Pak greats’, will have Ganguly speaking about players from the two countries who have inspired with their play. Episode four will compare the bowling strengths of the two teams and episode five will analyse the two teams.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
