News Broadcasting
Sourabh Raaj Jain’s never-seen-before avatar on Zee News’ DNA New Avataar redefines the news media landscape
Mumbai: The news media landscape has been evolving constantly and has become increasingly evident. To further ensure an informative viewer experience, enhance credibility and audience trust, and promote a deeper understanding of complex issues, Zee News unveiled and announced the new avatar of Sourabh Raaj Jain, handing over the responsibility of becoming the voice of the common man, thus reassuring a transformative impact.
Zee News DNA New avatar is now LIVE on screen with Sourabh Raaj Jain being the new face of the flagship show, presenting customised news reports comprising of public interest stories. In the recent past, citizens have witnessed the appearance of Jain on the small screen and remember him for his impeccable act as Lord Krishna in Mahabharat. In his current avatar, his engagement will enable in breaking down complex news topics into easily simplified narratives. This approach will further allow viewers to have an in-depth understanding of the implications of news events and their relevance to their lives, encouraging greater civic awareness and engagement.
The viral teaser video released on social media, reveals four exclusive looks of Jain, thus allowing citizens witness a news show host who will be one among them, reassuring news is presented through an on-ground analytical lens. The widespread viewers of Zee News-DNA show will witness a revolutionised form of news presentation, to humanise stories in a way that traditional news anchors might find challenging. By adding a touch of compassion and sensitivity to their reporting, DNA show, it will also remind viewers that behind every headline are real people with real feelings and struggles.
Jain is been seen presenting the first episode of DNA New Avataar.
Emphasizing the brand philosophy and modern approach, Zee Media Corp Ltd. CEO Abhay Ojha said, “News credibility is an essential part of journalism as well as a primary element to ensure consistent engagement of target audience. This makes it all the more important to ensure news analyses is presented on a timely basis by individuals who have won the trust of the common man through their incredible work. Sourabh Raaj Jain is one such perfect example and we consider him as the perfect fit for DNA New Avaatar- A common man presenting a common man show.”
Jain added further, “It is, indeed a great moment of pride to be associated with The DNA. All my apprehensions were cleared once I understood what DNA stands for and how well-researched data reaches the audience. I am blessed to be a host of this magnificent show and look forward to change the perception about the media, by ensuring impactful news narratives and being enabler of change at large.”
His informative explainer videos of Mahabharat trends across social media. Other notable television shows to his credit include Kasamh Se, Uttaran, Chandragupta Maurya and Patiala Babes. Jain has participated in the reality shows Nach Baliye 9 (2019) and Khatron Ke Khiladi 11.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
