DTH
‘Sound of Music’ commemorates 40 years; DVD launched
MUMBAI: Sound of Music, is commemorating the completion of 40 years. The Event is been celebrated in India with the launch of an exclusive 40th anniversary edition DVD.
The DVD released by Excel Home Videos (Indian licensee for Twentieth Century Fox) will feature a contest in association with Austrian National Tourist Office and Austrian Airlines for a four day trip to Salzburg, Austria the location where the classic was filmed, asserts an official release.
The contest is open till the 31 December.The DVD will also feature a 40th anniversary reunion of the cast and crew, remembrance by Julie Andrews and host of other collector’s material.
Austrian National Tourist Office director Christine Mukharji said, “The movie has a wide following in India, like many parts of the world. We are extremely pleased to host fans from India as a part of the 40th year celebrations of the classic.”
Excel Home Videos managing director M.N Kapasi added, “The movie with its memorable music has struck a chord with generations of movie buffs across continents and age groups to be synonymous with the term classic. The wide following it enjoys in India, with its script in line with Indian sensibilities, is well established by the consistent demand for its DVD over the years. This 40th anniversary edition will commemorate the special bonding the movie shares with millions of its fans.”
Austrian Airlines country manager Bernhard Baeck said, “The event is a fitting tribute to the movie that has inspired and connected with generations of movie lovers across the world.”
According to International websites like (Boxofficemojo, Amazon), the film ranks third in both all-time number of tickets sold behind Gone with the Wind and Star Wars this along with its success around the world in sales of tickets, video cassettes, laserdiscs, DVDs and its frequent airings on television, it is called the most widely seen movie produced by a Hollywood studio, adds the release.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
