GECs
Sorbojeet Chatterjee joins Zeel as cluster head marketing – Hindi GECs
MUMBAI: ZEEL has appointed Sorbojeet Chatterjee as marketing senior vice president for the cluster of Hindi general entertainment channels including Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels.
For his responsibilities, Chatterjee will report to Zeel executive vice president and marketing head – national channels Akash Chawla.
Zeel also announced that Sapangeet Rajwant will now take over as Zee TV marketing head and she will report to Sorbojeet.
Chatterjee brings with him 13 years of rich experience from both sides of the media business – the creative side as a copywriter and the business side in marketing and strategy. He moves from DNA where he was designated as senior VP – marketing. His earlier stints have been with Neo Sports Broadcast as vice president marketing, TV Today Network as head of marketing and special projects and Gslot.com as copywriter.
He has extensive media marketing experience across television, print and radio brands.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
