GECs
Sorbojeet Chatterjee joins Zeel as cluster head marketing – Hindi GECs
MUMBAI: ZEEL has appointed Sorbojeet Chatterjee as marketing senior vice president for the cluster of Hindi general entertainment channels including Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels.
For his responsibilities, Chatterjee will report to Zeel executive vice president and marketing head – national channels Akash Chawla.
Zeel also announced that Sapangeet Rajwant will now take over as Zee TV marketing head and she will report to Sorbojeet.
Chatterjee brings with him 13 years of rich experience from both sides of the media business – the creative side as a copywriter and the business side in marketing and strategy. He moves from DNA where he was designated as senior VP – marketing. His earlier stints have been with Neo Sports Broadcast as vice president marketing, TV Today Network as head of marketing and special projects and Gslot.com as copywriter.
He has extensive media marketing experience across television, print and radio brands.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
