GECs
Sorbojeet Chatterjee joins Zeel as cluster head marketing – Hindi GECs
MUMBAI: ZEEL has appointed Sorbojeet Chatterjee as marketing senior vice president for the cluster of Hindi general entertainment channels including Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels.
For his responsibilities, Chatterjee will report to Zeel executive vice president and marketing head – national channels Akash Chawla.
Zeel also announced that Sapangeet Rajwant will now take over as Zee TV marketing head and she will report to Sorbojeet.
Chatterjee brings with him 13 years of rich experience from both sides of the media business – the creative side as a copywriter and the business side in marketing and strategy. He moves from DNA where he was designated as senior VP – marketing. His earlier stints have been with Neo Sports Broadcast as vice president marketing, TV Today Network as head of marketing and special projects and Gslot.com as copywriter.
He has extensive media marketing experience across television, print and radio brands.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
