iWorld
SonyLIV’s ‘The Whistleblower’ to begin streaming on 16 Dec
Mumbai: SonyLIV has announced its latest fictional offering “The Whistleblower” that begins streaming on 16 December.
Produced by StudioNEXT, the series features actors Ravi Kishan, Ritwik Bhowmik and Sonali Kulkarni in leading roles. Directed by Manoj Pillai, created and written by Ajay Monga, the series also features actors Ankita Sharma, Ashish Verma, Hemant Kher, Joy Sengupta, Riddhi Khakar, Sachin Khedekar and Zakir Hussain among others in prominent roles.
The series is inspired by a series of true events across India. The show traces the journey of Dr Sanket played by Ritwik, a final year medical student who gets himself entangled in a chain of events that trigger chaos within a system. The repercussions of Sanket’s actions take a toll on his personal life and his world starts to crumble.
Directed by Manoj Pillai, created and written by Ajay Monga, the series also features actors Ankita Sharma, Ashish Verma, Hemant Kher, Joy Sengupta, Riddhi Khakar, Sachin Khedekar and Zakir Hussain among others in prominent roles. “This is my first directorial-debut and I couldn’t have asked for a story better than this,” said Manoj Pillai. “The script is new-age, pathbreaking and bold. I am elated to be backed by SonyLIV and StudioNEXT who are known to push the bar and create authentic and gripping content.”
“‘The Whistleblower’ is a fictional story but is absolutely relevant to India. We are happy to bring a power-packed narrative that has been put together by StudioNEXT, Manoj Pillai and Ajay Monga,” said Sony Pictures Networks India head – content SonyLIV and Sony Entertainment Television Ashish Golwalkar.
“At StudioNEXT, it’s our endeavour to present to our viewers ‘entertainment shows with a purpose,” said StudioNEXT head Indranil Chakraborty. “In line with this thought, we are excited to present an impactful and compelling story with ‘The Whistleblower’. With a brilliant set of actors, the series has been spearheaded by a strong team led by the creative vision of Ritesh Modi. Ajay Monga’s writing and Manoj Pillai’s direction brilliantly work together bringing alive the story with utmost authenticity.”
“‘The Whistleblower’ is a fictional story with shades of real incidents that have frequently occurred around us,” said StudioNEXT creative director Ritesh Modi. “Hence it was our priority to keep the story authentic and engaging in its narration. I am very delighted that the show stands high on parameters that makes it a compelling watch.”
“‘The Whistleblower’ is a story of a privileged medical student who takes his lifestyle and opportunities for granted,” said writer and creator Ajay Monga. “His casual approach and reckless actions result in his own moral compass of right and wrong being compromised. Later, his conscience ultimately leaves him with no option but to turn into a Whistle-blower.
“Playing a character like Sanket in ‘The Whistleblower’ has been challenging yet fulfilling,” said actor Ritwik Bhowmik. “The script and director’s vision helped me shape the character of Sanket and bring depth to it. I am grateful to SonyLIV and StudioNEXT for this career-defining opportunity.”
“Jayraj’s character has been one of the most interesting one in my career,” said actor Ravi Kishan. “The character has many layers and needed to be played with utmost conviction. I hope the viewers find it interesting and enjoy watching it as much as I enjoyed playing it.”
iWorld
Diljit Dosanjh’s Dil-Luminati tour generates Rs 943 crore impact
EY report says 14 concerts across 13 cities sparked jobs, tourism and spending
MUMBAI: What began as a music tour quickly turned into an economic crescendo. The India leg of Diljit Dosanjh’s Dil-Luminati tour has generated a measurable economic impact of nearly Rs 943 crore, according to a socio-economic impact report prepared by EY.
Spread across two months in late 2024, the tour travelled through 13 cities with 14 performances, drawing more than 3.2 lakh fans and selling out shows in roughly 10 minutes on average.
The concerts began in New Delhi on October 26 and wrapped up with a New Year’s Eve finale in Ludhiana, the singer’s hometown. In between, the Punjabi superstar turned stages across cities such as Mumbai, Bengaluru, Hyderabad, Kolkata and Guwahati into high-energy gatherings where music, fandom and travel blended into a nationwide spectacle.
According to the EY analysis, the tour generated Rs 276 crore in direct revenue for organisers through ticket sales, sponsorships and food and beverage spending at venues. Indirect spending by fans pushed the economic ripple effect even further, contributing an estimated Rs 553 crore through travel, accommodation, tourism and shopping.
Government revenues added another Rs 114 crore, including Rs 111 crore in GST and around Rs 2.5 crore in local permissions and fees.
Ticket sales were the main driver, accounting for about 80 per cent of direct revenue, with prices ranging from Rs 2,499 for silver tickets to as much as Rs 60,000 for premium lounge access. The gold category emerged as the most popular, generating more than half of the ticketing revenue.
The concerts were not just local gatherings. Nearly 38 per cent of attendees travelled from other cities to catch the shows, turning the tour into a travel magnet. Many extended their trips by two to three days, boosting hotel stays, dining and tourism activities in host cities.
Air and rail travel together accounted for around 70 per cent of inter-city travel costs linked to the concerts, while nearly half of travelling fans stayed with friends or family.
Cities hosting the tour also saw noticeable spikes in travel bookings. Flight bookings to Chandigarh, for instance, rose by about 300 per cent year on year around the concert dates, while cities such as Delhi, Ahmedabad and Indore saw booking growth of roughly 100 per cent.
Beyond the stage lights and thumping speakers, the tour also created a significant employment surge. The report estimates that more than 118,000 man-days of work were generated, including about 69,000 direct man-days and over 48,000 indirect man-days across sectors such as security, logistics, hospitality and technical production.
Security, safety and crowd management alone accounted for roughly half of the direct employment created during the concerts, reflecting the scale of operations required to stage such large events.
More than 15 brands partnered with the tour, turning concerts into a playground for creative marketing. From themed merchandise drops to experiential campaigns and exclusive ticket access deals, companies tapped into the singer’s massive fan base to amplify their reach.
The official ticketing platform recorded over 62.5 lakh visitors during the sales window and processed more than 1.2 lakh ticket orders, underscoring the intense demand for live events anchored by home-grown artists.
The tour also doubled as a cultural roadshow. At each stop, Dosanjh embraced local traditions, sampled regional cuisine and showcased India’s diversity through his social media posts and stage interactions, turning concert stops into mini travel diaries.
For the wider entertainment industry, the Dil-Luminati tour is being seen as a marker of how large-scale live concerts can drive economic activity well beyond the stage. The report suggests that India’s live music sector could grow rapidly in the coming years as demand for large events continues to surge.
In other words, the Dil-Luminati tour did more than fill stadiums. It moved crowds, boosted city economies and showed that when live music hits the right note, the ripple travels far beyond the final encore.
