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SonyLiv’s content mirroring contemporary trends key differentiator, says Uday Sodhi

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MUMBAI: Lives today are a rigmarole of never-ending deadlines, household chores, family commitments and work life pressures. This cyclical orchestra of mounting pressures and waning pleasures leave an indelible impact on modern day relationships. With its focus on compelling storytelling that mirrors trends in our society, SonyLIV released its two latest short films – ‘Papa We Love You Too’ and ‘The Gift’ and had the celebrities participate in an engaging discussion on the subject – ‘Digital storytelling that mirrors relationship trends in contemporary Indian Society.’

In its endeavour to present great narratives coupled with exemplary performances and production values, SonyLIV is creating ripples in digital entertainment with the release of its short films. Starring actors Jimmy Shergill, Lekh Tandon, Gul Panag, Mandira Bedi and Kushal Punjabi both films are poised to resonate with the audiences and take them on a reflective entertainment journey.

The film ‘Papa We Love You Too’ revolves around the protagonist Vikas, portrayed by Jimmy Shergill, who is a 40-year old single parent. A workaholic, his life centers around his professional achievements and materialistic acquisitions, eventually weakening his bond with his 8-year old son. The shadow of this relationship is also reflected in the one that Vikas shares with his father, played by veteran director, writer and actor Lekh Tandon.

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‘The Gift’, on the other hand, is an edge-of-the-seat thriller which describes the complexities of contemporary relationships, with actors Kushal Punjabi, Gul Panag and Mandira Bedi portraying powerful roles. The stylized narrative lays special emphasis on the visuals while the quick paced editing throws light on how the ruthlessness of modern life and our overarching desires make us commit incomprehensible acts.

SonyLIV EVP Uday Sodhi says: “The key differentiator of SonyLIV versus other digital players is our ability to constantly provide content that mirrors trends in society. In the category of short films alone, we have a library of more than 500 originals. Compelling story telling coupled with superior performances is a winning formula for creating lasting impressions. These films echo our sustained efforts at providing our audiences with original, unique and thought-provoking content that resonates long after its runtime is over.”

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iWorld

Bill Ackman’s Pershing Square makes $64 billion bid to acquire Universal Music Group

Ackman pitches NYSE relisting plan as UMG board weighs unsolicited offer

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The hedge fund has proposed a business combination that values UMG at €30.40 per share, representing a hefty 78 per cent premium to its current trading price. The offer includes €9.4 billion in cash alongside stock in a newly formed entity, with shareholders set to receive €5.05 per share in cash and 0.77 shares in the new company for each UMG share they hold.

Under the proposal, UMG would merge with Pershing Square SPARC Holdings Ltd and re-emerge as a Nevada-based entity listed on the New York Stock Exchange. The move is designed to boost investor visibility and potentially secure inclusion in major indices such as the S&P 500.

Pershing Square Capital Management ceo Bill Ackman argued that while UMG’s operational performance remains strong, its market valuation has lagged due to external factors. “UMG’s stock price has languished due to a combination of issues that are unrelated to the performance of its music business,” Ackman said, pointing to concerns ranging from shareholder overhang to delayed US listing plans.

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Ackman also flagged what he sees as untapped potential in UMG’s balance sheet and a lack of clear capital allocation strategy. He added that the market has not fully recognised the value of UMG’s €2.7 billion stake in Spotify, alongside gaps in investor communication.

The proposed transaction would also result in the cancellation of around 17 per cent of UMG’s outstanding shares, while maintaining its investment-grade balance sheet. Pershing Square has said it will fully backstop the equity financing, with debt commitments secured at signing. The deal is targeted for completion by the end of the year.

UMG, however, has struck a measured tone. The company confirmed that its board has received the non-binding proposal and will review it with advisers. It reiterated confidence in its current strategy and leadership under Lucian Grainge, signalling no immediate shift in stance.

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The proposal comes at a time when global music companies are navigating evolving investor expectations, streaming economics and capital allocation pressures. For Pershing Square, the bet is clear: sharpen the financial story, relist in the US, and let the music play louder in the markets.

Whether UMG’s board is ready to change the tune remains to be seen, but the spotlight on its valuation just got a lot brighter.

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