iWorld
SonyLiv partners Pocket Aces, brings Filter Copy & Gobble originals
MUMBAI: Underlining its commitment to provide the best entertainment experience, SonyLiv, the digital video entertainment platform of Sony Pictures Networks India (SPN), has announced a strategic partnership with Pocket Aces. With this partnership, latest content including iconic short videos from the Pocket Aces channel FilterCopy and food videos from its channel Gobble will now be available as a part of SonyLiv’s extensive content catalogue.
The partnership will augment SonyLiv’s repertoire of entertainment offerings and allow Pocket Aces the opportunity to distribute its content to SPN’s audiences, which are different from the audience on its own social channels, thus also benefiting the advertisers and brands that partner with them for snackable content.
Says SonyLiv EVP and head – digital business Uday Sodhi: “Our partnership with Pocket Aces aims at bolstering our already extensive content library with even more high-quality entertainment. The association will help us in meeting the growing demand for short-form video content in India and further consolidate our position as the country’s premium digital entertainment destination. We are confident our viewers will enjoy this high-quality addition to our content offerings as well as greater viewing flexibility and convenience that the partnership enables.”
Pocket Aces co-founder Aditi Shrivastava: “We are excited to partner with SPN’s digital platform – SonyLiv and reach a completely new set of audiences through them. We reach over 25 million people on a weekly basis through our own pages and have been working with large brand partners to create some very successful content. Having our content distributed across various OTT platforms will benefit our brand partners and build a rich IP library. We will add to it this year with four web series and over 500 videos. We are glad to have several avenues to distribute this content.”
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
