iWorld
SonyLIV onboards four sponsors for India-Australia series
KOLKATA: Since its rebranding, the India tour of Australia is the first major sporting event to be aired on SonyLIV. While the digital arm of Sony Pictures Networks India (SPNI) created quite a buzz on the back of its original content, it’s continuing to promote all its tentpole properties aggressively. Following the same route of marketing for Scam 1992: The Harshad Mehta Story, SonyLIV has chosen The Times of India (TOI) front page for advertising the India-Australia series.
The ad published on TOI mentions four sponsors – WinZo and McDowell’s No1 as co-powered sponsors, IIFL Finance and MUTUAL FUNDS Sahi Hai as segment partners. It also promotes upcoming shows like Sandwiched Forever, Gullak 2, College Romance Season 2, Girls hostel 2.0, along with other promotional content. Along with print, SonyLIV is actively pushing the sports event on its social media handles as well.
The two-month long India tour of Australia comprising a three-match ODI series, followed by a three-match T20 series and a four-match Test series has started streaming on 27 November. This is India’s first international tour after nine months post the global Covid2019 pandemic lockdown; India last played New Zealand in February 2020. However, it will be available for premium subscribers only.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
