iWorld
SonyLiv launches original Marathi web-series ‘YOLO’
MUMBAI: SonyLiv has announced the launch of an original regional language web-series. Titled, YOLO – You only live once, the show has been conceptualized and developed by Indian Magic Eye (IMEPL).
YOLO is a Marathi web-series that is centred around the coming-of-age story of four young adults – Choko aka Shivraj Waichal, Sarika aka Shivani Rangole, Rochak aka Ruturaj Shinde and Pari aka Shashwati Pimplikar. Sai Tamhankar, Nagesh Bhosale and Anand Ingle who are the well known faces in Marathi Entertainment industry also feature in this web series.
Directed by Sameer Vidwans, the show is the story of four young adults who unexpectedly go through a series of dramatic events that transforms their perspectves on love, relationships, sex and life in general. The story also involves differences of opinion between two generations on concepts of morality and ethics.
“The Marathi regional audience is gradually emerging as a large and strong consumer base for original content on the digital medium. To cater to their emerging desire for high-quality entertainment intheir language and with a cultural essence, they can relate to, we at SonyLIV are proud to roll out ‘YOLO’, the country’s first-ever web series in a regional language. This move underlines our commitment to deliver the most appealing original content across the traditional boundaries of genres, languages or geographies. The motive is to delight and entertain, whilst also raising the common issues surrounding the youth,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.
The story begins when Choko’s family members are going away for a week. An incident takes place which involves a lot of drama.They learn to think beyond their own selves and start seeing each other and their own parents in a different light. They evolve as better human beings. This coming of age story will have an extremely humorous yet deep, bold yet not below the belt treatment. It will be relatable to the youth as well as the elderly since it also reflects their experience and mature point of view.
YOLO not only enhances the entertainment options available to SonyLiv’s Marathi viewers, but also adds great value to their viewing experience by offering original entertainment content that they can relate to and associate with.
The launch of YOLO is in sync with SonyLic’s uplifted brand ethos of ‘We Liv to Entertain’, which is aimed at providing the most comprehensive entertainment content to meet the varied requirements of its diverse audience base. It is also a strategic move on the part of SonyLiv to augment the traction that it is currently receiving from regional audiences who are actively embracing the digital platform as a primary means of content consumption.
Link for the Episode: www.sonyliv.com/dplnk?schema=sony://asset/5276724430001
iWorld
Meta warns 200 users after fake Whatsapp spyware attack
Italy-targeted campaign used unofficial app to deploy surveillance spyware.
MUMBAI: It looked like a message, but it behaved like a mole. Meta has warned around 200 users most of them in Italy after uncovering a targeted spyware campaign that weaponised a fake version of WhatsApp to infiltrate devices. The attack, first reported by Agenzia Nazionale Stampa Associata, relied on classic social engineering with a modern twist: persuading users to download an unofficial WhatsApp clone embedded with surveillance software. The malicious application, believed to be developed by Italian firm SIO through its subsidiary ASIGINT, was designed to mimic the real app closely enough to bypass suspicion.
Meta’s security teams identified roughly 200 individuals who may have installed the compromised version, triggering immediate countermeasures. Affected users were logged out of their accounts and issued alerts warning of potential privacy breaches, with the company describing the incident as a “targeted social engineering attempt” aimed at gaining device-level access.
The malicious app was not distributed via official app stores but circulated through third-party channels, where it was presented as a legitimate WhatsApp alternative. Once installed, it reportedly allowed external operators to access sensitive data stored on the device turning a simple download into a potential surveillance gateway.
According to Techcrunch, Meta is now preparing legal action against the spyware developers to curb further misuse. The company, however, has not disclosed details about the specific individuals targeted or the extent of data compromised.
A Whatsapp spokesperson reiterated that user safety remains the top priority, particularly for those misled into installing the fake iOS application. Meanwhile, reports from La Repubblica suggest the spyware may be linked to “Spyrtacus”, a strain previously associated with Android-based attacks that could intercept calls, activate microphones and even access cameras.
The episode underscores a growing reality in the digital age, the threat is no longer just what you download, but where you download it from. As unofficial apps become increasingly convincing, the line between communication tool and covert surveillance is getting harder to spot and far easier to exploit.
