iWorld
SonyLiv launches original Marathi web-series ‘YOLO’
MUMBAI: SonyLiv has announced the launch of an original regional language web-series. Titled, YOLO – You only live once, the show has been conceptualized and developed by Indian Magic Eye (IMEPL).
YOLO is a Marathi web-series that is centred around the coming-of-age story of four young adults – Choko aka Shivraj Waichal, Sarika aka Shivani Rangole, Rochak aka Ruturaj Shinde and Pari aka Shashwati Pimplikar. Sai Tamhankar, Nagesh Bhosale and Anand Ingle who are the well known faces in Marathi Entertainment industry also feature in this web series.
Directed by Sameer Vidwans, the show is the story of four young adults who unexpectedly go through a series of dramatic events that transforms their perspectves on love, relationships, sex and life in general. The story also involves differences of opinion between two generations on concepts of morality and ethics.
“The Marathi regional audience is gradually emerging as a large and strong consumer base for original content on the digital medium. To cater to their emerging desire for high-quality entertainment intheir language and with a cultural essence, they can relate to, we at SonyLIV are proud to roll out ‘YOLO’, the country’s first-ever web series in a regional language. This move underlines our commitment to deliver the most appealing original content across the traditional boundaries of genres, languages or geographies. The motive is to delight and entertain, whilst also raising the common issues surrounding the youth,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.
The story begins when Choko’s family members are going away for a week. An incident takes place which involves a lot of drama.They learn to think beyond their own selves and start seeing each other and their own parents in a different light. They evolve as better human beings. This coming of age story will have an extremely humorous yet deep, bold yet not below the belt treatment. It will be relatable to the youth as well as the elderly since it also reflects their experience and mature point of view.
YOLO not only enhances the entertainment options available to SonyLiv’s Marathi viewers, but also adds great value to their viewing experience by offering original entertainment content that they can relate to and associate with.
The launch of YOLO is in sync with SonyLic’s uplifted brand ethos of ‘We Liv to Entertain’, which is aimed at providing the most comprehensive entertainment content to meet the varied requirements of its diverse audience base. It is also a strategic move on the part of SonyLiv to augment the traction that it is currently receiving from regional audiences who are actively embracing the digital platform as a primary means of content consumption.
Link for the Episode: www.sonyliv.com/dplnk?schema=sony://asset/5276724430001
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
