iWorld
SonyLIV adds 7 new channels from SPI
MUMBAI: SonyLIV will be adding seven channels from SPI’s bouquet by the end of February. The distribution deal will include international movie channel Filmbox Art House, 24-hour martial arts channel Fightbox, and sports and lifestyle channel Fast&Funbox. In addition, Docubox will present documentary films while clothing design and trends are the focus of Fashionbox. Independent international music videos are showcased on 360TuneBox, and millennials will be catered to with gaming and eSports channel Gametoon.
Sony Pictures Network India EVP and head digital business Uday Sodhi said that this association will bring to the audiences content from different genres. It will add to the existing channels like Sony SET HD, Sony MAX HD, Sony SAB HD, Sony BBC Earth, Sony MIX etc. He said, “SonyLIV premium users can now enjoy non-stop entertainment around sports, fashion, lifestyle, interactive gaming, music, movies and more.”
SPI’s head of distribution for MENA, Turkey, APAC, Russia, CIS, Baltics, Bulgaria and Ex-Yugo – Murat Muratoglu said, “As SPI is committed to expanding its distribution footprint in Asia we are excited to deliver top quality television programming to viewers in India thanks to the recent launch of our worldwide channels on SonyLIV.”
SonyLIV content is available to stream online, on Android and iOS mobile devices, on web and m-web.
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Regional OTT content more than just catch-up TV
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
