Kids
Sony Yay! to air Shin chan movies on Saturdays’ lunch time
MUMBAI: Chaos and laughter are guaranteed when Shin chan is in the picture!
The most unpredictable five-year-old is all set to hijack fans’ Saturdays with his signature mischief and unforgettable antics. Starting 14 December, Sony Yay! is set to unveil a month-long movie block at 1 pm featuring four hilarious Shin chan adventures, promising endless entertainment for the whole family.
The first of these, according to company release is The Singing Bomb, where Shin chan’s off-key melodies will leave audiences in stitches. On 21 December, it’s time to groove with DanceAmigo, featuring Shin chan’s wild moves and unmissable charm. On 28 December, Buri Buri 3 Minutes Charge brings a whirlwind of hilarity as Shin chan’s quick thinking saves the day. Bringing up the rear is The Adventures of Kasukabe Boys on 4 January, a comical journey with Shin chan and his gang.
Whether inventing goofy excuses to skip a bath or creating chaos wherever he goes, Shin chan’s antics never fail to entertain. With his quirky parents, adorable baby sister Himawari, and ever-loyal dog Shiro, this movie block is a recipe for pure, unfiltered fun.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
