Kids
Sony Yay! rings in 2021 with a mega programming line-up
MUMBAI: The dawn of a new year always brings with it a renewed sense of excitement, vigour, and freshness. Sony Yay! is all set to start the year high on enthusiasm to entertain young audiences with an array of fresh episodes and movies. Adding the happy to the new year with new content and friends, the channel will leave kids in splits with new adventures of the ghostly trio — Thakela, Pakela, and Bhoot Boss, in Paap-O-Meter along with Backkom, a show themed around the antics of Bernard, a polar bear.
Wrapping up 2020 on a high note, Sony Yay! clocked in 90+ hours of fresh programming by existing shows and 15 movies in diverse genres across mythology, chase comedy, ghost comedy, etc. The mega programming line-up culminated the year memorably, with four fantastic movies featuring the kids favourite Yay! toons Honey-Bunny, in the form of Honey Bunny in The World Tour Challenge, Honey The Real Superstars, Honey Bunny, and the Alien Spaceship, Honey Bunny in Hollywood along with new episodes of Honey Bunny Ka Jholmaal, also available in two new regional languages (Kannada and Gujarati). While the kids' favourite cat duo headlined the line-up with their funny antics, Oscar Ab Bas Kar, a comedy centered around a lizard living in a desert, left the kids in splits. Delivering ace content in the kids' preferred language, the channel added Kannada and Gujarati feeds to its offering, making it available in nine regional languages.
All set to step into the new year with a renewed sense of cheer and joy, the Yay! mania will kickstart 18 January onwards across all Sony Yay! platforms. New episodes of Paap-O-Meter will air from 18 January, Monday to Friday onwards, and Backkom – a brand new show will launch on 25 January, Monday to Friday.
Sony Pictures Networks India, kids' genre business head Leena Lele Dutta said, “Kids across the country are spending a lot of time watching and engaging with diverse programming. As a responsible platform in the category, Sony Yay! constantly aims to deliver fresh concepts in captivating formats that push the envelope. Showcasing a high sense of innovation, these additions shall serve the rising demand for entertaining and engaging content in the new year for kids. Through this eclectic mix of old toons and new, we are set to make the viewing experience for kids, all the more fun and fruitful.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
