Kids
Sony YAY! partners with KidZania to begin pet rescue agency
Mumbai: Sony YAY! has partnered with KidZania, an award-winning global edutainment theme park to launch a unique pet rescue agency.
With this, Sony YAY! aims to empower kids to love and secure animals. At the Pet Rescue Agency KidZania Mumbai, kids will get to play a role as “rescue agents” and go on an adventure of finding and rescuing pets in KidZania city.
With the help of exciting cues and indicative maps, kids will learn about the nitty-gritty of pet-rescuing operations alongside gaining knowledge about the diverse breeds and kinds of pets. The team-based activity will see kids be sharp and alert to follow set instructions as well as seek out clues to the whereabouts of the missing pets.
Speaking on this, Sony Pictures Networks India, Kids’ Genre head of marketing Sujoy Roy Bardhan said, “Pet welfare is extremely close to my heart. At Sony YAY! It has been our constant endeavour to empower kids and further serve the purpose of reaching out to our audiences. The launch of the Pet Rescue Agency not just helps us to take another step in the same direction, but also helps us inculcate the right approach into the future citizens of the country.”
Talking about this partnership, KidZania India chief partnership officer Prerna Uppal said, “KidZania has always envisioned providing children with an all-rounded multi-dimensional edutainment that contributes to the overall growth of their personality. By partnering with Sony YAY!, a brand that believes in business with purpose, we not only aim at enabling children to explore what it is like being a pet rescuer but also instil in them values like care and compassion as well as a sense of responsibility towards pets. We believe that inculcating such crucial values at a young age can go a long way in empowering kids to build a better world for themselves in the future.”
Cyrus Broacha added, “Animals are man’s best friends, and I am very happy to see Sony YAY! taking the initiative to bring awareness towards their safety and security. With this initiative, I hope the kids develop more empathy towards animals and bring a positive change at large towards animal welfare”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
