Kids
Sony YAY! kids channel to be lead by Leena Lele Dutta
MUMBAI: Sony Pictures Networks India (SPN) has announced Leena Lele Dutta as Business Head for their upcoming channel in the kids’ entertainment space. As reported by www.indiantelevision.com a week ago, With over two decades of experience in the media and entertainment industry, Leena will be spearheading the new channel and will be responsible for developing content and driving the channel’s reach and connect with its relevant target audience.
The new kids channel from SPN will be called, Sony YAY!
Leena brings a deep understanding of the entertainment industry with her experience across different portfolios. Prior to joining SPN, she was the Executive Director – Distribution at Sony Pictures Television (SPT) and was responsible for structuring and developing the contentdistribution and licensing division of SPT in India and South Asia.
Leena has also worked with Ten Sports India Ltd, Channel 9 (Nine Broadcasting Media) and MTVIndia amongst other reputed companies, besides having worked in Sales with SPN (then SET India) from 1995-1999.
Sony Pictures Networks India (SPN) CEO NP Singh said, “The Kids genre is a new territory for us and has immense potential to grow. With an impressive track record and in-depth understanding of the entertainment industry, we are confident that Leena will play a pivotal role in establishing the business. Under her able leadership, we intend to solidify a significant presence as an outstanding brand in the kids’ entertainment space”.
SPN Kids Genre business head Leena Lele Dutta said, “There is a lot to explore in the kids’ entertainment genre. We wish to create a brand that caters to the entertainment needs of Indian kids at the same time giving them experiences that leave lasting impressions on them. We also want to give parents, especially working mothers like me, the confidence to let kids consume our differentiated content in an environment that elevates their happiness.”
“YAY! being the quintessential expression of joy and euphoria, has always been synonymous with happiness and excitement; Thus, the name, Sony YAY!”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
