Kids
Sony YAY! announces the fourth edition of The Giant Wheel Festival in Mumbai
Mumbai: Riding high on the success of three phenomenal editions, each drawing a crowd of over 10,000, Sony YAY!, the leading kids’ entertainment brand, is thrilled to announce the return of The Giant Wheel Festival to Mumbai. The three-day celebration of family fun will be held from 31 May to 2 June 2024, at R City Mall (Ghatkopar). The Giant Wheel Festival is an immersive event that embodies Sony YAY!’s core philosophy of #Happyverse and extending it beyond the screen. Kids and families can experience their favourite characters who come to life, enjoy wholesome entertainment, and participate in engaging activities, fostering exploration and togetherness.
This family extravaganza is set to offer an unparalleled opportunity for attendees to engage with iconic Sony YAY! toons, including Oggy, Honey Bunny, Naruto, and the recently introduced fan favourite Shin chan. Over 25 fun-filled activities, encompassing theatrical performances, creative workshops, interactive storytelling sessions, energetic Zumba classes, captivating puppet shows, dazzling magic displays, and exciting ninja lessons, promise to keep attendees engaged and excited by providing a memorable experience for the entire family. The iconic Bollywood celebrity Karisma Kapoor and a roster of esteemed TV celebrities such as Kishwer Merchant, Nisha Rawal, Mohit and Aditie Malik, Gautam Rode and Pankhuri Awasthy, and Gurdeep Punjj, are expected to add a touch of glamour and participate in a curated selection of activities, further adding to the overall festivities.
The exciting on-ground experience also serves as a significant opportunity for brands to connect with their relevant audiences. Sony YAY! welcomes Weikfield as the presenting sponsor, Complan as co-powered by a sponsor, Havmor as a special partner, as well as Rasna and Navneet Youva as associate sponsors for the ultimate family carnival – The Giant Wheel Festival. Tickets for this extraordinary festival are available with special offers, exclusively on bookmyshow.com.
Comments:
Sony YAY! marketing, communications & OAP head Sujoy Roy Bardhan
“While screens provide kids with a constant connection to their favourite characters, on-ground experiences and interactions fortify that connection. The Giant Wheel Festival bridges this gap by creating immersive experiences that help create lasting memories and deepen the emotional bond between kids and their favourite toons. As we prepare for the fourth edition of The Giant Wheel Festival, we remain committed to making this carnival the ultimate destination for family fun and fostering those special connections that truly matter.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
