GECs
Sony TV kickstarts campaign for ‘KBC 13’ with a three-part short film
Mumbai: For the thirteenth season of Kaun Banega Crorepati (KBC), the launch communication has evolved from being an advertising campaign to becoming branded entertainment. For the very first time, Sony TV explores a long-format film that will be presented in three installments. The film titled ‘Sammaan’ is conceptualised, written, and directed by Bollywood filmmaker Nitesh Tiwari.
Shot exclusively in Berchha, Madhya Pradesh, the film stars actor Omkar Das Manikpuri best known for his stage and film performances. With local talent adding to the authenticity of the narrative, the film delivers an immersive cinematic experience.
The idea of shooting this film at a real village like Berchha reiterates how KBC resonates with people of the country, even in its most remote corners, the channel said in a statement.
The film opens with a contextual scenario, relatable characters, and the narrative, helmed with a tinge of humor, engages the audience in the most unexpected manner. Nitesh Tiwari brings alive an interesting take on human emotions and aspirations with utmost subtlety.
KBC 13 is expected to on air soon
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
