Music and Youth
Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality
MUMBAI: Sony Pictures Network India (SPN) has launched its second channel in music genre. The group has strengthened its position in the Hindi music space bringing in Sony Rox HD, a youth-focused contemporary Hindi music high-definition channel.
Sony Rox HD launched across key direct-to-home (DTH) and digital cable platforms such as Tata Sky, Fastway, In Cable and UCN, among other. It will showcase latest Hindi film music in high-definition visual format of 1080i resolution that is enhanced by Dolby Audio.
True to its positioning of being a youth-focused music channel, Sony ROX HD revealed the channel look and offerings at a music-styled event that included a special performance by the first two ROX original artistes in Mumbai. The event was witnessed by select media as well as the millions of followers of the SPN network channels simulcast on Facebook Live.
Served through a day-parted playout with unique programming initiatives, the latest channel on the block promises to be the most exciting. Its tagline: ‘Music Melody Madhoshi’ captures the approach of taking the core ingredient of the genre i.e. ‘Music’, curating and treating it through the perspective of beautiful music i.e.‘Melody’ to transcend the music experience on Sony Rox HD to a high of ‘Madhoshi’.
Speaking at the launch, SPN CEO NP Singh said, “In the last few years, as a network, we have been growing aggressively. We have been launching more channels and expanding our portfolio in all the genres. When we launched Sony Mix, that was the first time we were getting into Bolllywood music. Six months post the launch, Mix has become the number one channel in the Hindi music space. Building on this gratifying experience, we decided to launch Hindi music super premium channel which is youth focused and which will offer you good quality video i.e 1080i with Dolby Audio. I am confident that Sony Rox HD too will be the leader in the Hindi music space.”
SPN Hindi movies and music sluster senior EVP and business head Neeraj Vyas said, “A youth-focused contemporary Hindi music channel Sony Rox HD’s music content and programming initiatives will make it the leading hangout destination on television for 15-21-year olds. We are a ‘True-Blue HD Hindi Music Channel’ ensuring our viewers enjoy music that looks good, sounds great and feels awesome.” Speaking to indiantelevision.com, Vyas said that Sony Rox would be primarily targeting the nine million HD homes in India and the sub-continental diaspora across the globe. With Dolby collaboration, he said, Sony Rox aimed at enhancing the sound quality for the music aficianados.
To a question on the DTH traffic moving on to OTT/VOD platforms, Vyas quipped: “It’s going to take time (in India),” adding that, in the west, in spite of good penetration of Internet and that too at a high speed, television still was a growing phenomenon.
One of the channel specials: ‘Rox Original artiste of the Month’ sets Rox HD as the first ongoing platform for upcoming Indie artistes on the national television. At the center of it all is a comprehensive music content acquisition strategy ensuring tie-ups with all the leading labels in contemporary music such as T-series, Zee Music, Sony Music, YRF, Eros Music, UTV-Disney and Tips, etc.
Dolby Laboratories emerging markets senior director Pankaj Kedia said, “Great sound is essential for a complete cinematic entertainment experience and Dolby is excited to work with Sony Rox HD to unveil a dynamic audio experience for consumers. Together with Sony Rox HD, we aim to transform the way music is consumed in the country.”
The channel will be promoted extensively across all Sony Pictures Networks’ HD channels, carrier platforms, coupled with print, a robust digital and social media presence to engage with audiences at different touch points.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
