GECs
Sony steps into southern markets with regional-first play
MUMBAI: Sony Pictures Networks India (SPNI) has formally set its sights on southern India, unveiling a leadership realignment that sharpens its entry into the region as part of a broader strategic reset.
The move comes under a refreshed operating model designed to reposition SPNI as a content-first, platform-agnostic and multilingual entertainment company, with the South identified as a key growth engine. Rajaraman Sundaram has been tasked with leading the company’s regional expansion across southern markets, consolidating Sony’s ambitions in one of India’s most competitive entertainment theatres.
Southern India has emerged as a powerhouse for language-led storytelling, commanding strong television loyalty, rising OTT consumption and sustained advertiser interest. Sony’s push signals a shift away from national, Hindi-led templates towards deeper regional engagement built around local creators, formats and commissioning strategies.
Sundaram joined SPNI last year as head of content strategy, where he helped shape the network’s programming and long-term content roadmap. His expanded mandate places execution firmly in focus as Sony looks to build scale and relevance across Tamil, Telugu, Malayalam and Kannada ecosystems.
He brings extensive regional experience to the role, having held senior leadership positions at Viacom18, including EVP and business head of Colors Tamil, and earlier at Asianet, one of the South’s leading general entertainment networks. He also spent over a year at Disney Star in a network-level strategy role, gaining exposure to country-wide operations.
The southern push comes amid wider organisational changes at SPNI, as Sony recalibrates its portfolio to compete in an increasingly crowded broadcast and streaming market where language, culture and speed matter more than size alone.
With leadership aligned and the South firmly in its sights, Sony is making its bet clear: India’s next entertainment battleground will be regional—and it intends to arrive prepared.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
