GECs
Sony SAB launches ‘Drive Gupp Chupp’ campaign
MUMBAI: Sony SAB launches ‘Drive Gupp Chupp’, a no-honking awareness campaign. The campaign is launched to spread awareness about nuisance of unnecessary honking and to curb noise pollution due to the same in the city. The upcoming new silent comedy show, Gupp Chupp is the base behind the launch of this campaign.
Drive Gupp Chupp campaign will hit the city starting 4th Aug and will run for two weeks. There will be intensive communication through various types of message boards on ‘no honking’ at crucial traffic prone areas. The channel has also put out interesting witty hoardings at major junctions and also across the city urging motorists to drive safely without honking. SAB is the only channel in the television industry to offer silent comedies, with the launch of ‘Drive Gupp Chupp’, it also becomes the only channel to launch a campaign on ‘No Honking’.
The initiative will also have an intensive 360 degree marketing campaign to promote ‘Drive Gupp Chupp’ in Mumbai. With interesting print and radio ads urging people to honk less to innovative outdoor mediums communicating the message, the channel has gone all out to make Drive Gupp Chupp a success.
Sab TV senior EVP and business head Anooj Kapoor said, “We are all well aware of the excessive honking and the cacophony that it leads to on Mumbai roads. At SAB, we have always supported and stood for such social initiatives in the past too. We hope to contribute towards the campaign and make a difference with our Drive Gupp Chupp initiative.”
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
