News Broadcasting
Sony ready to don World Cup Network look
The World Cup Network (not the Fifa World Cup, please note. We are talking cricket here) is what Sony Entertainment now calls itself.
Post-acquisition of the India cable and satellite cricket telecast rights for the International Cricket Council’s (ICC) tournaments until 2007, including the 2003 and 2007 cricket World Cups, that is.
Some reflection of that is about to become visible on sister channels SET and MAX within the next ten days or so. The first week of July (1 July is the tentative date) will see the first phase of Sonys efforts to spin off as much as it can out of the expensive property (at a reported $255 million thats some serious money) it has bought for itself, says Rajat Jain, executive V-P, SET MAX.
As Jain puts it, the lead up to the World Cup in March 2003 is being divided essentially into two phases – the first phase will see the rollout of short form programming across the network while the second phase will see long form programmes (mainly half-hour shows).
The programming, while being cricket oriented, will also have lighter elements to it, Jain says without elaborating. What the viewer will get to see in larger and larger doses in the coming months across the network are programme vignettes covering team, player, country profiles, big rivalries, classic duels, greatest games, etc. For each of these categories, 15 to 20 vignettes are being prepared, Jain said.
The test run as it were for Sonys World Cup plans will be provided by the ICC Champions Trophy in Colombo, Sri Lanka, that kicks off 12 September. Also known as the mini-World Cup, the tournament features all the test playing nations and will provide some clues as to how far Sony is successful in broadbasing its cricket tale.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
