Movie Channels
Sony PIX launches Desi Hollywood for a multilingual experience
Mumbai: Sony PIX has launched ‘Desi Hollywood’ to redefine the cinematic experience by adding a regional flavour to Hollywood titles. This is a unique entertainment segment dedicated to movie lovers who wish to watch their favourite movies in the language of their choice. The prime-time property at 9:00 pm will give viewers access to Hollywood titles dubbed in Hindi, Tamil, and Telugu, besides English.
‘Desi Hollywood’ offers a curated collection of popular Hollywood titles but with an Indian touch. Viewers will be offered 24 exciting titles in the genres of action, creature-feature, adventure, and horror. The blockbuster titles include The Dark Knight, Aquaman, The Meg, Justice League, Journey 2: The Mysterious Island, Annabelle Comes Home and Rampage, amongst the rest. Sony PIX aims to create an opportunity with the new fare for Indian moviegoers to enjoy the best of Hollywood in languages close to their hearts.
So, tighten your seatbelts and experience ‘Desi Hollywood’ on Sony PIX, every Monday – Saturday at 9:00 pm.
Sony Pictures Networks India chief marketing officer & business head – English cluster & Sony AATH Tushar Shah said, “Desi Hollywood reinforces our commitment to offer viewers a unique and unparalleled entertainment experience. It brings the best of both worlds, allowing audiences to indulge in Hollywood’s finest in the language of their choice. We believe that our viewers will thoroughly enjoy this exciting new offering.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
