Media agencies
Sony Pictures Networks taps Hitesh Sood to spearhead B2B partnerships
MUMBAI: Sony Pictures Networks India (SPNI) has made a strategic move by appointing Hitesh Sood as vice president & head of B2B subscription and partnerships (digital business). Effective February 2025, Sood has already rolled up his sleeves to drive global expansion for Sonyliv and forge partnerships that will redefine digital content distribution.
With a resume that reads like a thriller, Sood brings two decades of experience spanning telecom, media, and digital services. He has honed his expertise across continents, cracking tough negotiations and spearheading revenue-driven partnerships. From launching industry-first telco content bundles to scaling up OTT distribution, his track record is as impressive as a blockbuster’s opening weekend.
In his new role, Sood will focus on taking Sonyliv beyond borders—literally. He aims to propel its reach to global audiences while working with telcos, banks, and content aggregators to make digital entertainment more engaging. With streaming services in an all-out war for eyeballs, this move signals Sony’s intent to stay ahead of the game.
Before joining Sony, Sood made his mark at Renna Mobile, Grameenphone, Vodafone Idea, and Globacom, where he led marketing, partnerships, and product strategies. He played a key role in expanding digital content services and optimising customer engagement strategies. At Grameenphone, for instance, he quadrupled monthly active users (MAUs) in just two years—no small feat in a competitive streaming market.
Sony Pictures Networks is banking on Sood’s knack for innovation to boost its B2B partnerships and subscriptions. With digital entertainment evolving at breakneck speed, Sony’s latest hire suggests the company is gearing up for a bigger, bolder future in the streaming industry.
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
