GECs
Sony Pictures Networks India takes a lead with its ‘Freedom of Entertainment’ initiative
MUMBAI: In a unique industry initiative, Sony Pictures Networks India (SPN) is introducing closed captioningfor its linear televised programmingstarting with two of its popular Hindiserials, ‘Ishaaron Ishaaron Mein’ (Sony Entertainment Television) and ‘Jijaji Chhat Per Hai’ (Sony SAB).Starting 15th August 2019, the afternoon episodes of these two shows will be closed captioned in Hindi.
Through its ‘Freedom of Entertainment’ initiative, Sony Pictures Networks India aims to make entertainment an inclusive experience for everyone including persons with disabilities.
This is one of the many pioneering initiatives undertaken by SPN.In the months to come, SPN intends to extend this close captioning feature to other popular shows, to ensure that the entertainment it offers can be enjoyed by all.Depending on the technical capability of the downstream platform/service provider, viewers will have the choice to switch-on or switch-off the closed captions.
Please watch our shows with closed captioning and provide feedback by writing in tobrand@setindia.comas we endeavour to better this experience.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
