Music and Youth
Sony Music wants listeners to pay for SRK & Anushka’s ‘Phurrr’
MUMBAI: In a landmark move, Sony Music India has taken what is potentially its biggest track this year and put it behind a limited-time paywall. Therefore, to be the first one to listen to Pritam & Diplo’s Phurrr featuring superstar Shah Rukh Khan & the gorgeous Anushka Sharma, listeners will have to pay!
Another massive step in the direction is that a sample video unit of the song will release on YouTube along with the audio on 3 August however the full song, much later.
A first in the music industry, this one step by Sony Music India promises to be the change agent for the Indian Music Industry.
Commenting on the same Shridhar Subramaniam, President – Sony Music Entertainment – India and Middle East says, “The concept of ‘everything-free’ will change or rather needs to change to an ecosystem where some things will be free and other things will be paid. The reason ‘Phurrr’ was chosen is because it is the biggest project of the year with an international collaboration so we felt that if we are taking this step then we must do it with a very big song. We needed a big project with a must-listen song that had so much anticipation.”
He further added, “We’re inserting a paid window in the music business which didn’t exist prior to this.”
This means that any consumer / listener who wants to access the song first will now have to pay for the same. This bold decision comes after much deliberation with key partners and stake holders including audio streaming platforms such as Saavn, Gaana, Hungama as well as the producer of the film Red Chillies Entertainment. The stakeholders do seem to be supportive of the decision, Shridhar says, “At the end of the day, it is the health of the music industry and the health of the platforms that are at stake and this decision directly benefits the health of the creators. They will definitely be in for this. While also for us Red Chillies, Shah Rukh Khan and Pritam embraced this idea whole heartedly.”
What Sony Music India is doing with Phurrr is essentially warming up listeners to pay to access the latest music, via subscriptions. The label promises to follow this through with other tracks going forward.
This is one small step for India and a first for an Indian song and hopefully a move for the better for the Music Industry.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
