Music and Youth
Sony Music Entertainment India and Maddock Films announce strategic partnership
Mumbai – Sony Music Entertainment India and Maddock Films have announced a new and broad strategic collaboration in India’s entertainment industry. This partnership unites the two companies with the goal of producing music projects, encompassing film soundtracks and independent pop projects featuring A-list Indian talent.
Several high-profile projects anchor this alliance, including soundtracks for the upcoming Hindi film “Chhava” starring Vicky Kaushal and Rashmika Mandanna with music by A.R. Rahman, the drama “Diler” featuring Ibrahim Ali Khan, and “Ikkis” starring Agastya Nanda with music by Sachin-Jigar. In addition, the soundtracks for “Luka Chhupi 2,” “Sector 36” starring Vikrant Massey, “Sarvagunn Sampan” featuring Vaani Kapoor, and “Rumi Ki Sharafat” starring Radhika Madan will be part of this collaboration.
Sony Music Entertainment India managing director Vinit Thakkar said, “This collaboration embodies our vision of creating innovative avenues for our artists to connect with audiences. Film and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident in delivering impactful and unforgettable experiences.”
Maddock Films founder Dinesh Vijan echoed the sentiment, adding, “Both Sony Music Entertainment India and Maddock Films have a proven track record of creating chart-topping hits, making this our most significant music collaboration to date. Over the next two years, we are committed to building the industry’s most dynamic and successful music partnership.
