Music and Youth
Sony Music Entertainment India and Maddock Films announce strategic partnership
Mumbai – Sony Music Entertainment India and Maddock Films have announced a new and broad strategic collaboration in India’s entertainment industry. This partnership unites the two companies with the goal of producing music projects, encompassing film soundtracks and independent pop projects featuring A-list Indian talent.
Several high-profile projects anchor this alliance, including soundtracks for the upcoming Hindi film “Chhava” starring Vicky Kaushal and Rashmika Mandanna with music by A.R. Rahman, the drama “Diler” featuring Ibrahim Ali Khan, and “Ikkis” starring Agastya Nanda with music by Sachin-Jigar. In addition, the soundtracks for “Luka Chhupi 2,” “Sector 36” starring Vikrant Massey, “Sarvagunn Sampan” featuring Vaani Kapoor, and “Rumi Ki Sharafat” starring Radhika Madan will be part of this collaboration.
Sony Music Entertainment India managing director Vinit Thakkar said, “This collaboration embodies our vision of creating innovative avenues for our artists to connect with audiences. Film and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident in delivering impactful and unforgettable experiences.”
Maddock Films founder Dinesh Vijan echoed the sentiment, adding, “Both Sony Music Entertainment India and Maddock Films have a proven track record of creating chart-topping hits, making this our most significant music collaboration to date. Over the next two years, we are committed to building the industry’s most dynamic and successful music partnership.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
