Hindi
Sony Music carries out marketing innovation for Gori Tere Pyaar Mein
Known for its marketing innovations with every release, Sony Music introduced a first of its kind concept for Dharma Productions’ Gori Tere Pyaar Mein. A special video teaser featuring Kareena Kapoor who will be introducing the brand new song Tooh will be launched on Gaana.com on 8 October where in every time a user logs on to the website, they will get to listen and view the teaser.
Commenting on the same, Sony Music India marketing director Sanujeet Bhujabal said, “The film and its music has huge anticipation in the minds of the fans and they are waiting for the songs and the look of the film with bated breath. Keeping the same in mind, we decided to create a special unit where in we release a song and video teaser on Gaana.com prior to the release of the song. We are confident this build will be appreciated by the fans across the globe.”
In the past Sony Music had created multimedia roadblocks for Student of the Year, Jannat 2, Shootout at Wadala, Raanjhaana, Bhaag Milkha Bhaag, across all the digital and music platforms.
Composed by the multi-talented music director duo, Vishal-Shekhar – who has also worked on Punit Malhotra’s I Hate Luv Story – have created a truly memorable music that merges with the theme of the film.
Hindi
Jio Studios, Sanjay Dutt team up to revive Khal Nayak
Rights acquired for new version, format under wraps as remake plans take shape.
MUMBAI: The villain is back and this time, he’s rewriting his own script. Jio Studios has partnered with Three Dimension Motion Pictures and Aspect Entertainment to revive the 1993 cult classic Khal Nayak, marking a fresh chapter for one of Bollywood’s most iconic anti-hero stories. The original film, directed by Subhash Ghai under Mukta Arts, was a commercial and cultural milestone, with Sanjay Dutt’s portrayal of Ballu becoming one of Hindi cinema’s most memorable performances.
Dutt, along with Aksha Kamboj, has now acquired the rights from the original creators, bringing on board Jio Studios and its President Jyoti Deshpande to steer the project creatively.
While the exact format whether remake, sequel, prequel, or a completely new narrative remains undisclosed, the collaboration aims to reinterpret the story for contemporary audiences while retaining the essence that made the original a defining film of the 1990s.
The move taps into a broader industry trend of reviving legacy intellectual property, particularly characters with strong recall value. “Khal Nayak” was notable for pushing mainstream Hindi cinema into morally grey territory at a time when heroes were largely one-dimensional, making Ballu’s character a standout.
The project also marks the film production debut of Aspect Entertainment, signalling a push towards more technology-led storytelling frameworks. Meanwhile, Jio Studios continues to expand its slate, having built a library of over 200 films and series, with more than 60 titles collectively winning 500-plus awards.
For Dutt, the revival is as much personal as it is strategic, a return to a role that reshaped his career. For the industry, it is another sign that nostalgia, when paired with scale, remains a powerful box-office proposition.
Because in Bollywood, some villains never fade, they just wait for the perfect comeback.
