Movie Channels
Sony MAX Premieres Saale Aashiq – A Paradigm Shift in the Movie Industry
Building on the success of their supernatural thriller “Adbhut” released last September, Sony MAX is once again breaking ground with the direct-to-TV release of “Saale Aashiq”. This movie offering signals our commitment to delight linear TV viewers with compelling and exclusive content.
“Saale Aashiq” will Premiere on Sony MAX on February 1, 2025, at 8:00 PM. Set against the backdrop of a small town in Madhya Pradesh, the film narrates the captivating love story of Shatru (Tahir Raj Bhasin) and Gudia (Mithila Palkar) as they navigate challenges to stay together. The star-studded cast also includes veteran actors Chunky Pandey and Darshan Jariwala.
With its unmatched reach and viewership potential, Sony MAX’s direct-to-TV release initiative is a smart, consumer-first response to the shifting viewing preferences. It seeks to reignite the tradition of families gathering around the Television at a set time to enjoy a shared experience.
Makarand Palekar, EVP, Head – Distribution Sales, Marketing and Operations, Sony Pictures Networks India (SPNI)
“Direct-to-TV releases leverage the broad reach of linear television to maximise audience engagement while catering to evolving content consumption trends. This strategic approach strengthens distribution, ensuring wider accessibility and driving viewership growth. Sony Pictures Networks India remains committed to innovative distribution initiatives that enhance content reach and impact.”
Sony MAX’s direct-to-TV initiatives boldly bridge the gap between viewing preferences, delivering high-impact content directly to TV and capturing young audiences. The strong audience desire for fresh content has made watching new releases at home rival the appeal of a theatrical experience.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
