News Broadcasting
Sony going pay 30 June at Rs 8 sticker price
Its unofficial!!! Industry sources confirmed today that Sony Entertainment will become encrypted from 30 June.
The channel will be priced at Rs 8 per subscriber with the set top box costing the cable operator Rs 6,000 initially and a balance of Rs 6,000 to be paid after six months
Industry grist had it that SET would be following Star TV and Zee TV (encryption 1 June) and would go pay by year-end but it looks like the channel calculated there is no need to wait that long.
With the target date advanced by almost six months, whether it will manage to roll out all the boxes to its cable affiliates is not clear. But the channel’s management had a meeting two days ago where a decision was taken to set that as the target date. The company has to import the set top boxes, which can prove cumbersome as Zee TV has found out in the past when its boxes from Philips were delayed. Even Discovery had its set tops caught up in customs for quite a while. Hopefully Sony will not be caught on the wrong foot a la Discovery.
Sony’s decision to encrypt at a time when it is losing cachet with audiences (its viewership ratings have been declining) may surprise some observers. However, the fact is that it too has been caught up in the momentum in the industry towards digital pay TV bouquets. Its bouquet consists of SET, Max, AXN and CNBC. Other channels are slated to be added to it in the not so distant future.
Sony officials declined to comment, saying that an official announcement is to be made soon.
News Broadcasting
Mihir Bhatt appointed as chief content officer at News18 Studios
The media veteran brings two decades of experience across television, digital and radio to one of India’s biggest broadcast networks, Disney+ Hotstar, Discovery+
NEW DELHI: Network18 has a new strategist in the building. Mihir Bhatt, one of Indian media’s more versatile operators, has joined News18 Studios as chief content officer, stepping into a role that will see him shape content strategy, build multi-platform properties and drive brand partnerships across the network.
Bhatt brings more than two decades of experience spanning television, digital and radio, with a track record of doing something rare in Indian media: combining editorial ambition with hard commercial results. At Times Network, where he served as managing editor and chief business officer of Times Influence, he built one of the industry’s more respected content studios, launching marquee properties such as the India Economic Conclave, the Times Now Summit and Leaders of Tomorrow. He also pushed the network into premium OTT territory through tie-ups with Disney+ Hotstar and Discovery+.
His resume stretches well beyond the studio. Bhatt has led Global Investor Summits for multiple state governments, worked alongside the World Economic Forum and played a pivotal role in launching the Indian Pickleball League. Earlier, as editor of Zee Business, he pioneered investor education initiatives that are still cited as industry benchmarks.
At News18 Studios, Bhatt will report to chief executive S Shivakumar and will oversee the studios execution vertical alongside revenue verticals covering emerging markets and campaigns. Sidharth Saini, Hemanth Kumar and Nimar Sarkaria will work under him.
Rahul Joshi, managing director and editor-in-chief of Network18 Group, made the announcement in an internal communication. “Mihir’s ability to build enduring brands, foster strategic partnerships and navigate a rapidly evolving media landscape will be instrumental as we continue to strengthen our position and explore new avenues of growth in the Studios business,” Joshi said.
In a media industry lurching between disruption and reinvention, Network18 has bet on a man who has spent two decades thriving in exactly that chaos. Whether he can do it again, at greater scale, is the question worth watching.
