GECs
Sony & Colosceum to bring Israeli reality show ‘Power Couple’ to India
MUMBAI: Going by the popularity of reality shows on Indian television, Sony Entertainment Television is now looking at bringing the Israeli reality show Power Couple to India.
To be produced by Colosceum Entertainment, the show is slated to launch on Sony in October. However, sources say that the channel is still in the process of finalizing the launch date.
It is likely that Sony may pitch the show against Colors’ popular and well-established reality drama Bigg Boss, the new season of which is slated to go on air from 11 October, 2015.
After taking Israel by storm since the launch of its first season, internationally acclaimed show Power Couple follows 10 celebrity couples, who will undergo a rigorous test of love along with their better halves. Disconnected from the world, these 10 couples will be living under one roof and will be tested as they face extreme challenges to prove how well they know each other. Love, trust, patience, belief, courage, sacrifice, compromise, every factor, which keeps a relationship going will be tested under the most demanding circumstances. Couples who have been living their ‘happily ever after’ will be judged on their physical, emotional and mental strength making them question their vows made to each other.
Power Couple format owner – Israel-based Dori Media – has taken the show to countries like China, South Africa, Portugal, Brazil, Germany, Italy and the US.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
